Process in video production – and why it matters so much
Let’s face it, ‘process’ sounds pretty dry and boring especially when we’re talking about video and animation. It’s easy to get dazzled by the glitz and glamour of the final product and all the creative wizardry that went into it…but how did we actually get there?
At Nicely Done Productions, our motto is ‘Video production made easy’ – and that’s one of the reasons our clients love working with us and keep coming back for more. Ever wonder why it feels so effortless? It’s because we’ve got a solid process in place.
So, Why Does Process Matter So Much?
A good process keeps everyone on the same page, helps you avoid nasty surprises, and means you actually get a video that does what it needs to do, on time and on budget.
Clarity and Direction
A good process gives you a roadmap. Everyone knows what’s happening next, who’s responsible for what, and when things need to be done. It keeps us focussed on our core objectives and means we’re all working towards one goal.
Teamwork Made Easy
Video is a team sport. Whether you’re working with a small crew or a cast of thousands – a defined process means everyone knows their role. That means less confusion, fewer crossed wires, and a happy team at the end of the day.
Keeps You on Budget and on Time
Let’s talk money. A solid process means you can plan your budget and your time – no nasty surprises, no last-minute scrambles, and definitely no blowing your budget on a drone shot you didn’t really need.
Quality You Can Count On
With a process, quality is built in from the start. You get feedback at every stage, so you’re not left with a final video that’s missing the mark. It’s all about making sure the end result is something you’re proud to share.
Room for Creativity
A good process doesn’t stifle creativity – it sets it free. When you know the plan, you can experiment and push boundaries without worrying about chaos.
Problem? No Problem.
Things will go wrong – that’s just life. But with a clear process, you can spot issues early and fix them fast – no domino effect of delays or disasters.
One Last Thought
Process might not sound sexy, but it’s the secret ingredient that turns good videos into great ones. It’s about working smart, not just working hard. And when you find a team who knows how to make process fun (and a little bit geeky), you know you’re in good hands.
So, next time you’re planning a video, remember: the process is your friend. And if you want to make something awesome, it’s the best place to start.
By Ella Medcraft, Business Director
