Connect. Click. Conquer.
Are You in Digital Marketing? (Spoiler: Yes. You Probably Are.)
Let’s just say it: digital marketing is everywhere. It’s not just some corporate buzzword tossed around in the boardroom, it’s the TikTok ad that made you buy that serum, the email from your fave brand that somehow knew you needed new joggers, and the fascinating blog post like this, you clicked on while procrastinating.
In 2025, if you’ve ever posted, clicked, scrolled, liked, shared, or been influenced, congrats, you’re in the digital marketing matrix. Welcome. We have cookies (they’re tracking you).
Here’s who’s making this whole thing tick and how it’s all connected.
Entrepreneurs and Business Owners: The Big Idea People
They’re out here crafting the master plans. Whether it’s launching a new brand, pivoting an old one, or selling eco-friendly oat milk dog treats (probably a thing), these folks are steering the ship.
They decide where the money goes, Instagram ads? Influencer collab? Full-blown YouTube series? and what the message should be. Basically, they’re the strategy side of digital marketing, and everything else connects from there.
Digital Marketers: The Strategists, Hustlers, Data Whisperers
These are the people behind the curtain. SEO? Handled. Facebook ads? Scheduled. Analytics? Obsessively tracked.
They’re the ones figuring out how to get you to click that ad or open that newsletter. It’s creativity meets spreadsheet. Mad scientist vibes, but make it marketable. Making the audience connect.
Content Creators: The Vibe Curators
From video editors to meme-makers to copywriters cranking out captions at 1am, content creators are the lifeblood of digital marketing. They make stuff people actually want to engage with.
And let’s be real, they’ve got it tough. More platforms. More formats. More algorithms. Less time. Still, they keep showing up, dropping reels, TikToks, blogs, infographics, GIFs, and stories that get people to pause their scroll. Hot take: good authentic content is the new currency.
Consumers: The Real MVPs
That’s right. If you’re double-tapping, sharing, commenting “this 🫶,” or rage-tweeting about a brand, you’re shaping the marketing world. You’re the data point. You’re the reason brands are A/B testing email subject lines and tweaking their hashtags.
Whether you realise it or not, your behaviour literally drives strategy. That’s a super power.
Data Analysts: The Brainiacs Behind the Curtain
These are the lowkey heroes turning clicks into clarity. They’re reading the numbers like tea leaves, figuring out what’s working, what’s not, and what could make someone actually finish a YouTube ad.
They don’t just crunch data, they turn it into gold (or at least decent ROI).
Developers & UX Designers: The Experience Architects
Ever rage-quit a site because it loaded like molasses or the “Buy Now” button was hidden behind a pop-up? Yeah. These folks prevent that.
They make sure websites feel good, look good, and actually work. UX is basically the silent hero of conversion. Without them, even the best marketing strategy would fall flat on its pixelated face.
Social Media Influencers: The Hype Machines
From nano to mega, influencers are the media. One product shoutout, and it’s sold out by noon.
Their vibe = trust. Their comment section = community. Their impact = unmatched. Brands connect and collab with them for a reason: authenticity hits harder than a 30-second ad.
Small Business Owners: The Multi-Tasking Magicians
They’re running payroll, posting to Instagram, designing a website on a budget, and still finding time to ship orders. Small biz owners are the Swiss Army knives of digital marketing.
They might not have massive budgets, but they’ve got hustle and in the digital space, that counts for a lot. Local SEO? Big win. IG stories? Check. Paid ads? Carefully budgeted and well-targeted.
The Big Thread: Everyone’s Connected
Here’s the thing, digital marketing is a group project. Everyone has a role. Everyone plays a part. It’s strategy + execution + vibes + analytics + user behaviour, all stitched together to build something that works.
So whether you’re behind the scenes making campaigns happen, in front of the camera sharing your story, or just quietly liking a post on your commute, you’re part of it. We are all connected. Simple.
One Last Thought from me
The digital marketing world is wild, fast, sometimes overwhelming but also full of opportunity. It’s where creativity meets strategy, data meets storytelling, and brands meet you.
So whether you’re here to grow your brand, elevate your content, get inspired creatively, just know: you’re already in the game. Let’s stay connected.
By Chris Kearsey, Senior Producer
