The ask
Tria, a global leader of electronics and components services, asked us to film two of their factories in Germany, including a new launching facility in Freiburg. The objective was to not only capture and promote the new factory but also to showcase their production process of ‘design, create embed’. The purpose was to create content for their website and other marketing materials targeted at both new and existing customers, as well as prospective employees for the new factory site.
Our approach
Over a two-week period, we filmed across the two German factories, meticulously capturing every stage of the ‘design, create embed’ process. This involved filming various machines and processes within the factories, presenting an encompassing view of the facilities along with highlighting the team and their day-to-day operations at Avnet.
The outcome
From our footage, we produced several edits including overview videos for each factory and shorter edits showcasing each stage of the ‘design, create embed’ process. These were rolled out internally within Avnet as well as online and across various social media platforms. The videos were met with great enthusiasm and have been widely shared throughout the organisation.
Amazing work from the Nicely Done team!
