The Talentsoft Hub was created as a flexible HR platform, however it wasn’t getting the recognition or attention it deserved across Europe. So a multi-region, multi-channel campaign was created using characters called ‘grumbles’. Each ‘grumble’ represented key areas where businesses were not efficient and the Hub could help.
Taking the 2D assets, we rigged the 4 characters and built a 3D environment for each one to create 4 x15-20 second 3D animations. Each character animation used the 3D environment, sound design and voiceover to tell a creative and amusing and attention grabbing story.
Following initial demand gen activities, the campaign:
- Prompted 930 potential customers to complete LinkedIn Lead Gen forms.
- Scored an incredible 74 sales leads.
- Smashed LinkedIn CTR and engagement targets
As for general awareness, the campaign:
- Made 157,214 impressions on LinkedIn in its first month.
- Surpassed CTR industry averages in all regions.
- Achieved above-average completion and video view-through rates.
- Beat target engagement rates in key markets
These look and sound amazing. Thank you so much. I LOVE it!!! Just the right tone, it's funny, mischievous and yet not too scary... it's great!