The ask
In order to position Majestic as the experts in their field they want to give their audience extra information to help them with their wine purchasing decisions.
Our approach
We regularly film key staff across the Majestic stores describing a selection of wines. This is edited into short tasting videos using the interviews, B-roll and tasting notes.
The outcome
The videos are hosted on the Majestic website and posted on their social media channels to promote the various wines.
