The ask
Herdify, a behavioural science platform that helps brands uncover offline word‑of‑mouth activity, faced a distinct communication challenge.Their technology – which uses first‑party data to reveal where conversations are happening within local communities – was groundbreaking but not immediately easy to understand.
The team needed a way to show how Herdify identifies offline conversations and bring their complex process to life.
Our approach
We worked with Herdify from script to final delivery to create an engaging animated explainer that cut through the noise of typical B2B communications. Our goal was to translate their complex proposition into a clear, visually led narrative.
Animation made it possible to visualise what can’t be seen – transforming data and word‑of‑mouth activity into motion, colour, and story. The tone and design direction reflected Herdify’s brand personality: intelligent, dynamic, and people‑focused.
The outcome
The finished explainer now sits proudly on the Herdify website and is a key part of their mid‑funnel sales journey, helping prospects understand the platform’s unique value.
By combining storytelling and accessible design, the animation brought Herdify’s complex behavioural science to life – helping the brand communicate its offering with confidence and spark more meaningful conversations with new business leads.
If you want a video team who are properly good at their job and don’t make the whole thing feel like a corporate hostage situation, Nicely Done are it. They were calm, organised, and genuinely lovely to work with. Most importantly, the output was spot on. The video looks great, the storytelling is clear, and the quality feels a cut above. Charles Taylor
