Another award win for the Minecraft Shaping Your World Campaign!
We’re thrilled to announce that our ‘Shaping Your World’ campaign for Minecraft’s 15th anniversary – created in collaboration with The Boo Agency – has won Double Gold at the Lens Awards.
Our work has been recognised in two categories:
- Best Documentary Style Video
- Best Use of Video from the Technology, Media and Telecommunications Sector
The centrepiece of the campaign was a short-documentary style film showcasing 10 artists from around the world, each inspired by Minecraft to produce unique works of art in their own mediums.
The response was extraordinary: the video achieved 10 million views across Instagram, Tiktok, X, and YouTube, exceeding both XBOX’s expectations as well as all engagement benchmarks set for the project.
We are honoured to receive recognition for the second time, having previously been awarded for this campaign at the Global Influencer Marketing Awards. Huge thanks to the amazing team involved who helped make it possible.
For more details, check out our case study here.
