Award-Winning Campaign Celebrates Minecraft’s 15th Anniversary
We’re thrilled to announce that our ‘Shaping Your World’ campaign for Minecraft’s 15th anniversary – created in collaboration with The Boo Agency – has won Silver for Best Entertainment in the Global Influencer Marketing Awards!
The centrepiece of the campaign was a short-documentary style film showcasing 10 artists from around the world, each inspired by Minecraft to produce unique works of art in their own mediums.
The response was extraordinary: the video achieved 10 million views across Instagram, Tiktok, X, and YouTube, exceeding both XBOX’s expectations as well as all engagement benchmarks set for the project.
We are honoured to receive global recognition for this campaign, and couldn’t be more proud of the team and partners who made it possible.
For more details, check out our case study here.
